Both have the usual gossip, fashion, fiction, travel, and "how-to" sections. The results are Viva and Playgirl.īoth magazines cater to the "new liberated woman of the seventies." Playgirl's editor Marin Scott Milam describes her readers as "intelligent, practical, honest women who are comfortable with their sexuality who want to know more about everything." Both attempt to market a general interest magazine with erotic overtones. Two shrewd businessmen reasoned that if women were interested in "liberation" then they might like a taste of the same erotic literature men have been savoring for years. They argued that women should re-evaluate their goals, their roles, and their bodies, and fulfill themselves in terms of what gives them the greatest personal satisfaction. Then Simone de Beauvoir, Betty Friedan, and Germaine Greer organized the Women's Liberation Movement. Until recently, no one seriously thought that women might feel a similar need for graphic sexual stimulation. Men have long taken advantage of these ready opportunities to buy their ideas of sex thereby providing a market for magazines featuring women in a myriad of amusing positions and situations. ![]() So it's no wonder that businessmen are constantly evolving novel ways to market that highly enjoyable sensation so that anybody can feel sexy anytime, anyplace. ![]() SEX HAS ALWAYS been one of the best things life has to offer.
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